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RE-HUE

Re-Hue Crayons reimagine childhood creativity through playful sustainability, letting users melt, mold, and reuse leftover bits into endless new shapes and colors. Crafted from safe, biodegradable rice flour, potato starch, vegetable pigments, and beeswax, they replace toxic waxes, while agar-based bioplastic film, molded pulp, and paperboard packaging ensures compostability and low emissions. Home mold kits make recycling fun for families, complemented by return programs for manufacturer reprocessing, closing the loop at scale. Achieving 70% better life cycle performance than standard crayons, which produce billions annually in linear waste, Re-Hue fosters circular design, composting, and mindful imagination for people and planet.

Type:

Product Design

Date:

Spring 2025

Location:

Digital Competition Submission

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